Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about what types of your personal data (hereinafter also referred to simply as "data") we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the course of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offer").

The terms used are not gender-specific.

Last updated: 19 January 2026

Table of contents

Controller

Jolanda Skondras
JOLANDA'S HOUSE
63072, TORONI,
Sithonia - Chalkidiki

Email address: jolandas.house@gmail.com

Overview of processing activities

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects concerned.

Types of data processed
  • Inventory data.
  • Payment data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication, and procedural data.
  • Log data.
Categories of data subjects
  • Service recipients and clients.
  • Interested parties.
  • Communication partners.
  • Users.
  • Business and contractual partners.
Purposes of processing
  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Office and organizational procedures.
  • Audience building.
  • Organizational and administrative procedures.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offer and user-friendliness.
  • Information technology infrastructure.
  • Public relations.
  • Sales promotion.
  • Business processes and business management procedures.

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or establishment. If, in individual cases, more specific legal bases apply, we will inform you of these in this privacy policy.

  • Consent (Art. 6(1) sentence 1 lit. a GDPR) - The data subject has given consent to the processing of personal data relating to him or her for one or more specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR) - Processing is necessary for the performance of a contract to which the data subject is party, or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6(1) sentence 1 lit. c GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that the interests, fundamental rights and freedoms of the data subject requiring the protection of personal data do not override those interests.

Security measures

In accordance with the legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access to, input of, disclosure of, safeguarding of availability of, and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, deletion of data, and responses to threats to data. We also take the protection of personal data into account as early as the development or selection of hardware, software, and procedures in accordance with the principle of data protection by design and by privacy-friendly default settings.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect users’ data transmitted via our online services against unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are cornerstones of secure data transmission on the internet. These technologies encrypt information transmitted between the website or app and the user’s browser (or between two servers), thereby protecting the data against unauthorized access. TLS, as the further developed and more secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is transmitted securely and in encrypted form.

Transfer of personal data

In the course of our processing of personal data, it may happen that the data is transferred to other bodies, companies, legally independent organizational units, or persons or disclosed to them. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this takes place in the context of using third-party services or the disclosure or transfer of data to other persons, bodies, or companies (which can be identified by the postal address of the respective provider or if the privacy policy explicitly refers to the data transfer to third countries), this is always done in accordance with the legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the European Commission dated 10 July 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the European Commission and set out contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as an additional safeguard. Should there be changes within the DPF, the standard contractual clauses serve as a reliable fallback option. This ensures that your data remains adequately protected even in the event of political or legal changes.

For each individual service provider, we inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information about the DPF and a list of certified companies can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, appropriate safeguards apply, in particular standard contractual clauses, explicit consents, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the European Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General information on data storage and deletion

We delete personal data that we process in accordance with legal provisions as soon as the underlying consents are withdrawn or there are no other legal bases for processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for legal enforcement or to protect the rights of other natural or legal persons must be archived accordingly.

Our privacy notices contain additional information on the retention and deletion of data that apply specifically to certain processing operations.

If multiple retention periods or deletion deadlines are specified for a date, the longest period shall always apply. Data that is no longer retained for the originally intended purpose but is stored due to legal requirements or other reasons is processed exclusively for the reasons that justify its retention.

Start of the period at the end of the year: If a period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the triggering event occurred. In the case of ongoing contractual relationships in which data is stored, the triggering event is the time when the termination becomes effective or the relationship otherwise ends.

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you that is based on Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
  • Right of access: You have the right to request confirmation as to whether data concerning you is being processed and to obtain access to that data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: You have the right, in accordance with legal requirements, to request the completion of your data or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: You have the right, in accordance with legal requirements, to request that data concerning you be erased without undue delay or, alternatively, to request restriction of the processing of the data in accordance with legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used, and machine-readable format in accordance with legal requirements, or to request its transfer to another controller.
  • Right to lodge a complaint with a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”), within the scope of contractual and comparable legal relationships and related measures, as well as with regard to communication with contractual partners (or pre-contractually), for example to respond to inquiries.

We use this data to fulfill our contractual obligations. This includes, in particular, obligations to provide the agreed services, any obligations to update, and remedies in the event of warranty and other service disruptions. In addition, we use the data to safeguard our rights and for administrative tasks associated with these obligations as well as for the organization of the company. Furthermore, we process the data on the basis of our legitimate interests in proper and business-like management as well as in security measures to protect our contractual partners and our business operations against misuse, endangerment of their data, secrets, information and rights (e.g. involving telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or financial authorities). Within the scope of applicable law, we only disclose contractual partner data to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this privacy policy.

We inform contractual partners which data is required for the aforementioned purposes prior to or during data collection, e.g. in online forms, by special marking (e.g. colors) and/or symbols (e.g. asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons (for tax purposes generally ten years). Data disclosed to us by the contractual partner in the context of an order will be deleted in accordance with the requirements and generally after the end of the order.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or phone numbers). Contract data (e.g. subject matter of contract, term, customer category).
  • Data subjects: Service recipients and clients; interested parties. Business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures. Business processes and business management procedures.
  • Storage and deletion: Deletion according to the information in the section “General information on data storage and deletion”.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR); legal obligation (Art. 6(1) sentence 1 lit. c GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Provision of the online offer and web hosting

We process users’ data in order to provide our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.

  • Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons). Log data (e.g. log files relating to logins or retrieval of data or access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
  • Storage and deletion: Deletion according to the information in the section “General information on data storage and deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Provision of the online offer on rented storage space: To provide our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also known as a “web host”); Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
  • Collection of access data and log files: Access to our online offer is logged in the form of so-called “server log files”. Server log files may include the address and name of the retrieved websites and files, date and time of retrieval, amounts of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. The server log files can be used, on the one hand, for security purposes, e.g. to avoid overloading the servers (especially in the event of abusive attacks, so-called DDoS attacks), and, on the other hand, to ensure server utilization and stability; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.

Use of cookies

The term “cookies” refers to functions that store information on users’ end devices and read it from them. Cookies may also be used for various purposes, such as ensuring the functionality, security and convenience of online offers and creating analyses of visitor flows. We use cookies in accordance with legal requirements. For this purpose, we obtain users’ prior consent if required. If consent is not required, we rely on our legitimate interests. This applies when storing and reading information is essential in order to provide expressly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online offer. Consent can be withdrawn at any time. We provide clear information about its scope and which cookies are used.

Notes on data protection legal bases: Whether we process personal data with the help of cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and closes their end device (e.g. browser or mobile application).
  • Persistent cookies: Persistent cookies remain stored even after the end device is closed. For example, the login status may be stored and preferred content displayed directly when the user visits a website again. Likewise, usage data collected with the help of cookies may be used for reach measurement. If we do not provide users with explicit information about the type and storage duration of cookies (e.g. as part of obtaining consent), they should assume that these are persistent and that the storage duration can be up to two years.

General notes on withdrawal and objection (opt-out): Users can withdraw their consent at any time and also object to the processing in accordance with legal requirements, including via the privacy settings of their browser.

  • Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR). Consent (Art. 6(1) sentence 1 lit. a GDPR).

Further information on processing operations, procedures and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution in which users’ consent to the use of cookies or to the procedures and providers named within the consent management solution is obtained. This procedure serves to obtain, log, manage and withdraw consents, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users’ end devices. As part of this procedure, users’ consents are obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option to manage and withdraw their consents. The consent declarations are stored to avoid repeated requests and to be able to prove consent in accordance with legal requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign consent to a specific user or device. If there is no specific information about the providers of consent management services, the following general information applies: the duration of storage of the consent is up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) as well as information about the browser, the system and the end device used; Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR).

Contact and inquiry management

When contacting us (e.g. by post, contact form, email, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the inquiring persons is processed to the extent necessary to answer the contact inquiries and any requested measures.

  • Types of data processed: Contact data (e.g. postal and email addresses or phone numbers); content data (e.g. text or image messages and posts and information relating to them, such as authorship information or time of creation). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Communication partners.
  • Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.
  • Storage and deletion: Deletion according to the information in the section “General information on data storage and deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR). Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR).

Further information on processing operations, procedures and services:

  • Contact form: When contacting us via our contact form, by email or via other communication channels, we process the personal data transmitted to us in order to respond to and handle the respective request. This generally includes information such as name, contact information and, if applicable, further information provided to us that is required for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Marketing communication via email, post, fax or telephone

We process personal data for purposes of marketing communication, which may take place via various channels such as email, telephone, post or fax in accordance with legal requirements.

Recipients have the right to withdraw any consent given at any time or to object to marketing communication at any time free of charge using the contact options stated above.

After withdrawal or objection, we store the data required to prove the previous authorization to contact or send communications for up to three years after the end of the year of withdrawal or objection on the basis of our legitimate interests. Processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently observing users’ withdrawal or objection, we also store the data required to avoid renewed contact (e.g. depending on the communication channel, the email address, phone number, name).

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or phone numbers). Content data (e.g. text or image messages and posts and information relating to them, such as authorship information or time of creation).
  • Data subjects: Communication partners.
  • Purposes of processing: Direct marketing (e.g. by email or post); marketing. Sales promotion.
  • Storage and deletion: Deletion according to the information in the section “General information on data storage and deletion”.
  • Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Web analytics, monitoring and optimization

Web analytics (also referred to as “reach measurement”) is used to evaluate visitor flows of our online offer and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach measurement, we can, for example, determine at what time our online offer or its functions or content are used most frequently, or invite reuse. We can also track which areas require optimization.

In addition to web analytics, we may also use test procedures to test and optimize different versions of our online offer or its components.

Unless otherwise stated below, profiles may be created for these purposes, i.e. data combined into a usage process, and information may be stored in a browser or on an end device and then read out. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data towards us or towards the providers of the services we use, location data may also be processed.

In addition, users’ IP addresses are stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored as part of web analytics, A/B testing and optimization, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, users’ data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we also refer to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles). Provision of our online offer and user-friendliness.
  • Storage and deletion: Deletion according to the information in the section “General information on data storage and deletion”. Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offer on the basis of a pseudonymous user identification number. This identification number does not contain any clear data such as names or email addresses. It is used to assign analysis information to an end device in order to recognize which content users accessed within one or more usage processes, which search terms they used, whether they accessed content again, or interacted with our online offer. The time of use and its duration are also stored, as well as the sources of users who refer to our online offer and technical aspects of their end devices and browsers.
    In doing so, pseudonymous profiles of users are created using information from the use of different devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any further purposes. When Google Analytics collects measurement data, all IP lookups are performed on EU-based servers before the traffic is forwarded for processing to Analytics servers; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of ads: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and the data processed).

Online marketing

We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the display of promotional and other content (collectively referred to as “content”) based on users’ potential interests, as well as measuring its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called “cookie”) or similar procedures are used by means of which the information relevant for the display of the aforementioned content is stored for the user. This may include, for example, content viewed, websites visited, online networks used, as well as communication partners and technical information such as the browser used, the computer system used, and information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

In addition, users’ IP addresses are stored. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) for user protection. In general, no clear user data (such as email addresses or names) is stored within the online marketing procedure, but pseudonyms. This means that we and the providers of the online marketing procedures do not know the actual user identity, but only the information stored in their profiles.

The information in the profiles is generally stored in cookies or by means of similar procedures. These cookies can later generally also be read on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content, supplemented with further data, and stored on the server of the online marketing procedure provider.

Exceptionally, it is possible to assign clear data to the profiles, primarily if users are, for example, members of a social network whose online marketing procedure we use and the network links the user profiles with the aforementioned data. Please note that users may make additional agreements with the providers, for example by giving consent during registration.

As a rule, we only receive access to aggregated information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, please assume that cookies used are stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, users’ data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we also refer to the information on the use of cookies in this privacy policy.

Notes on withdrawal and objection:

We refer to the privacy notices of the respective providers and the objection options (so-called “opt-out”) specified for the providers. If no explicit opt-out option is specified, there is the possibility to disable cookies in your browser settings. However, this may restrict functions of our online offer. We therefore additionally recommend the following opt-out options, which are offered in summary for the respective regions:

a) Europe: https://www.youronlinechoices.eu.

b) Canada: https://youradchoices.ca/.

c) USA: https://optout.aboutads.info/.

d) Cross-territory: https://optout.aboutads.info.

  • Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest-/behavior-based profiling, use of cookies); audience building; marketing. Profiles with user-related information (creation of user profiles).
  • Storage and deletion: Deletion according to the information in the section “General information on data storage and deletion”. Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years.).
  • Security measures: IP masking (pseudonymization of the IP address).

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.

We point out that user data may be processed outside the European Union. This can result in risks for users because, for example, the enforcement of users’ rights could be made more difficult.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on users’ behavior and the interests resulting from it. These profiles may in turn be used to place advertisements within and outside the networks that presumably correspond to users’ interests. Therefore, cookies are generally stored on users’ computers in which users’ behavior and interests are stored. In addition, data can also be stored in the usage profiles independently of the devices used by users (especially if they are members of the respective platforms and logged in there).

For a detailed presentation of the respective forms of processing and the objection options (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the user data and can take appropriate measures directly and provide information. If you still need help, you can contact us.

  • Types of data processed: Contact data (e.g. postal and email addresses or phone numbers); content data (e.g. text or image messages and posts and information relating to them, such as authorship information or time of creation). Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Communication; feedback (e.g. collecting feedback via online form). Public relations.
  • Storage and deletion: Deletion according to the information in the section “General information on data storage and deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Instagram: Social network; enables sharing of photos and videos, commenting and favoriting posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Facebook Pages: Profiles within the social network Facebook - The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data of visitors to our Facebook page (“fan page”). This includes, in particular, information about user behavior (e.g. content viewed or interacted with, actions performed) and device information (e.g. IP address, operating system, browser type, language settings, cookie data). Further information can be found in Facebook’s data policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical evaluations via the “Page Insights” service, which provide information about how people interact with our page and its content. The basis for this is an agreement with Facebook (“Page Insights Controller Addendum”: https://www.facebook.com/legal/terms/page_controller_addendum), which regulates, among other things, security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore address requests for information or deletion directly to Facebook. Users’ rights (in particular access, deletion, objection, complaint to a supervisory authority) remain unaffected. Joint controllership is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including any possible transfer to Meta Platforms Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or city maps (hereinafter collectively referred to as “content”).

Integration always requires that the third-party providers of this content process users’ IP addresses, since without the IP address they could not send the content to users’ browsers. The IP address is therefore required for the display of this content or functions. We strive to use only content whose respective providers use the IP address solely for delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. “Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on users’ devices and may include technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offer, and may also be combined with such information from other sources.

  • Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness.
  • Storage and deletion: Deletion according to the information in the section “General information on data storage and deletion”. Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years.).
  • Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Google Fonts (retrieved from Google servers): Retrieval of fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to currency and loading times, their uniform display and consideration of possible licensing restrictions. The user’s IP address is transmitted to the font provider so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted, which is necessary to provide the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA - When visiting our online offer, users’ browsers send HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) of Google Fonts and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent that describes the browser and operating system versions of website visitors, as well as the referrer URL (i.e. the website on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families that the user wants to load. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must adapt the font that is generated for the respective browser type. The user agent is primarily logged for debugging and is used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the “Analytics” page of Google Fonts. Finally, the referrer URL is logged so that the data can be used for production maintenance and an aggregated report on top integrations can be generated based on the number of font requests. According to Google, Google does not use any of the information collected by Google Fonts to create profiles of end users or to serve targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://developers.google.com/fonts/faq/privacy?hl=de.

Changes and updates

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to verify the information before contacting them.

Definitions

In this section you will find an overview of the terms used in this privacy policy. Where the terms are defined by law, the legal definitions apply. The following explanations are intended primarily to aid understanding.

  • Inventory data: Inventory data includes essential information that is necessary for the identification and administration of contractual partners, user accounts, profiles and similar allocations. This data may include personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions or systems by enabling unambiguous allocation and communication.
  • Content data: Content data includes information that is generated in the course of creating, editing and publishing content of any kind. This category may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the content itself, but also includes metadata that provides information about the content, such as tags, descriptions, author information and publication dates.
  • Contact data: Contact data is essential information that enables communication with persons or organizations. It includes, among other things, phone numbers, postal addresses and email addresses, as well as communication means such as social media handles and instant messaging identifiers.
  • Meta, communication and procedural data: These are categories containing information about how data is processed, transmitted and managed. Meta data (data about data) includes information that describes the context, origin and structure of other data (e.g. file size, creation date, author, change histories). Communication data records the exchange of information between users across various channels (e.g. email traffic, call logs, messages in social networks and chat histories), including involved persons, timestamps and transmission paths. Procedural data describes processes and workflows within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used for tracing and verification.
  • Usage data: Usage data refers to information that records how users interact with digital products, services or platforms. This includes, for example, which functions are used, how long users stay on certain pages, how they navigate through an application, frequency of use, timestamps of activities, IP addresses, device information and location data.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (the “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: Processing of “profiles with user-related information”, or “profiles”, includes any type of automated processing of personal data consisting of using such personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this may include demographic information, behavior and interests, such as interaction with websites and their content, etc.), to analyze, assess or predict them (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Log data: Log data is information about events or activities that have been logged in a system or network. It typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring or to create performance reports.
  • Reach measurement: Reach measurement (also known as web analytics) serves to evaluate visitor flows of an online offer and may include behavior or interests of visitors in certain information (e.g. content of websites). With the help of reach measurement, operators can, for example, recognize at what times users visit their websites and which content they are interested in, and can adapt content accordingly. Pseudonymous cookies and web beacons are often used to recognize returning visitors and obtain more accurate analyses.
  • Tracking: “Tracking” refers to the ability to trace users’ behavior across multiple online offers. As a rule, behavioral and interest information is stored in cookies or on providers’ servers (profiling). This information can then be used, for example, to display ads that are likely to match users’ interests.
  • Controller: The “controller” is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing personal data.
  • Processing: “Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and includes virtually any handling of data, such as collection, evaluation, storage, transmission or deletion.
  • Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties, documenting the terms under which services or products are provided, exchanged or sold. It includes identification of contracting parties and specific terms and conditions such as start/end dates, scope of services/products, pricing, payment terms, termination rights, renewal options and special clauses. It forms the legal basis of the relationship and is important for clarifying rights and obligations, enforcing claims and resolving disputes.
  • Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. It may include bank details, payment amounts, transaction data, verification information and invoice details, as well as payment status, chargebacks, authorizations and fees.
  • Audience building: “Audience building” (custom audiences) refers to defining target groups for advertising purposes (e.g. serving ads). For example, based on a user’s interest in certain products or topics online, it may be inferred that the user is interested in ads for similar products or the online shop where the products were viewed. “Lookalike audiences” (or similar audiences) refer to showing content to users whose profiles or interests presumably correspond to those of the users whose profiles were used to build the audience. Cookies and web beacons are generally used for these purposes.

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